Marketing Automation Specialist
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
About the Role
Reporting into the senior manager, you will be a part of a customer-obsessed, high-performing Marketing Automation & Capability team in a highly innovative, supportive and collaborative culture. As a champion of Salesforce Marketing Cloud, you will work with autonomy to implement technical solutions and best practices in light of the best customer-experience through building out HCF member journeys that are member driven within our digital transformation. Additionally, you will have a say as a Subject Matter Expert, advising on optimisation test and learn opportunities within the risk and compliance frameworks for the expected campaign outcomes working within a cross-functional Marketing team.
Your exceptional stakeholder management skills demonstrate taking everyone on a journey of Mar-Tech to understand a simplified version of complex solutions for the journeys and campaigns you will be working on day to day. Your role will entail designing, building and executing 1:1 campaigns and journeys within HCF’s own channels: eDM, DM, SMS, OTM, and App. With the Senior manager, you will also be given the opportunity to participate in analysing, evolving and optimising our operational processes within the team in light of suits and needs of the business as we grow together. As part of the ACE, you will be part of a wider community enabling initiatives for customer journeys come to life giving you an excellent career trajectory for growth and development at HCF.
What you will be doing in this role:
- Deliver Below the Line multi step campaigns designed with appropriate governance, data quality, experimental design and measurement standards
- Successfully set up campaigns in Salesforce Marketing Cloud, ensuring accurate audience selection, content and message alignment and SPAM Act compliant
- Design personalised triggers and member engagement journeys in Salesforce Marketing cloud in collaboration with stakeholders
- Work with Analytics to use data to predict the next best action to drive business outcomes
- Conduct risk assessments on a regular basis with data and customer touchpoints
- Detect data triggers, events and signals in the member lifecycle to respond to their needs and expectations
- Measure, test and optimise marketing and communication activities to ensure we continually improve our capability and business impact
- Analyse results to make recommendations on content, messaging, layout and call to action
- Adopt a flexible marketing capability that supports A/B testing and innovation
About You
- Experience in Salesforce Marketing Cloud
- Advanced experience in email building and HTML, CSS and AMPscript
- Experience with SQL and Data Structures
- End to end campaign delivery and execution
- Strong understanding of 1:1 communication including compliance and regulatory impacts
- Understand end to end Customer Journeys and their dependencies
Culture
Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We want to provide you with the skills and tools you need to support your wellbeing journey, so that you can be at your best.
We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.
Come and join our HCF team!
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
About the Role
Reporting into the senior manager, you will be a part of a customer-obsessed, high-performing Marketing Automation & Capability team in a highly innovative, supportive and collaborative culture. As a champion of Salesforce Marketing Cloud, you will work with autonomy to implement technical solutions and best practices in light of the best customer-experience through building out HCF member journeys that are member driven within our digital transformation. Additionally, you will have a say as a Subject Matter Expert, advising on optimisation test and learn opportunities within the risk and compliance frameworks for the expected campaign outcomes working within a cross-functional Marketing team.
Your exceptional stakeholder management skills demonstrate taking everyone on a journey of Mar-Tech to understand a simplified version of complex solutions for the journeys and campaigns you will be working on day to day. Your role will entail designing, building and executing 1:1 campaigns and journeys within HCF’s own channels: eDM, DM, SMS, OTM, and App. With the Senior manager, you will also be given the opportunity to participate in analysing, evolving and optimising our operational processes within the team in light of suits and needs of the business as we grow together. As part of the ACE, you will be part of a wider community enabling initiatives for customer journeys come to life giving you an excellent career trajectory for growth and development at HCF.
What you will be doing in this role:
- Deliver Below the Line multi step campaigns designed with appropriate governance, data quality, experimental design and measurement standards
- Successfully set up campaigns in Salesforce Marketing Cloud, ensuring accurate audience selection, content and message alignment and SPAM Act compliant
- Design personalised triggers and member engagement journeys in Salesforce Marketing cloud in collaboration with stakeholders
- Work with Analytics to use data to predict the next best action to drive business outcomes
- Conduct risk assessments on a regular basis with data and customer touchpoints
- Detect data triggers, events and signals in the member lifecycle to respond to their needs and expectations
- Measure, test and optimise marketing and communication activities to ensure we continually improve our capability and business impact
- Analyse results to make recommendations on content, messaging, layout and call to action
- Adopt a flexible marketing capability that supports A/B testing and innovation
About You
- Experience in Salesforce Marketing Cloud
- Advanced experience in email building and HTML, CSS and AMPscript
- Experience with SQL and Data Structures
- End to end campaign delivery and execution
- Strong understanding of 1:1 communication including compliance and regulatory impacts
- Understand end to end Customer Journeys and their dependencies
Culture
Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We want to provide you with the skills and tools you need to support your wellbeing journey, so that you can be at your best.
We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.
Come and join our HCF team!
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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