Marketing Manager - Creative
HCF Group is a leading not-for-profit health fund who are committed to delivering exceptional services and improving the health and well-being of our members. As we embark on our 2030 business strategy, we recognise the critical role that our people play in achieving our goals and are seeking a passionate Corporate Marketing Specialist to bring their expertise to our vibrant and fast-paced team.
About the Role
As the Marketing Manager, Creative, you will be responsible for developing and executing comprehensive marketing campaigns and initiatives. Your role involves delivering impactful marketing campaigns through strong marketing strategy, planning and execution and continuous monitoring and optimisation and review. Through this you will drive Brand consideration for HCF, acquisition and engagement. You will manage marketing relationships with key internal stakeholders and partners, including our extensive agency network, to ensure the best possible outcomes for the company.
You will maintain regular communication with key business units, ensuring their involvement in promotional activities and feedback on campaigns. Your ability to think strategically and leverage consumer insights will inform your marketing plans and post-implementation analysis, enabling you to evaluate and refine communication programs effectively.
You will lead the development and execution of marketing strategies and plans across campaigns, utilising sound logic, rationale, and supporting data to build long-term brand equity and drive profitable sales growth. Your role involves leading the implementation and management of effective campaigns with a solid understanding of channel strategies and project management. You will maintain a strategic understanding of business growth priorities and challenges, translating them into effective campaign and communication strategies.
With expert knowledge of contemporary communications approaches and a strong digital bias, you will facilitate, interpret, and evaluate sales, financial, consumer, and brand health information to identify opportunities, address issues, and develop strategic recommendations. You will develop cross-channel ecosystem and messaging matrix strategies, ensuring execution consistency across all sales channels to meet targets.
About you
You hold tertiary qualifications in communications, advertising, marketing, or a related field and bring a strong background in marketing, campaign, and media planning, as well as creative production processes across both offline and online channels. You have strong leadership skills, a proven track record in managing projects that involve cross-functional teams and a keen attention to detail. Your ability to nuance messaging for different audiences is complemented by your adeptness at balancing multiple responsibilities simultaneously.
Results-driven, you are a champion of the brand, working cross-functionally on growth initiatives to unite experience and expertise, ensuring excellence in the development and execution of brand and communication plans. Your exceptional relationship-building and influencing skills enable you to interact effectively and build strong relationships with peers, managers, and general managers of business units.
You thrive in flexible and creative environments, respecting confidentiality and performing well under pressure and tight deadlines. A good problem solver with a passion for technology and innovation, you possess high-level written and verbal communication skills. Your experience includes budgeting, reporting, and excellent copywriting, with a proven ability to develop creative and engaging communications. Additionally, you have experience working in heavily regulated environments and familiarity with marketing automation platforms.
Culture & Benefits
Purpose-driven passion
At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
HCF Group is a leading not-for-profit health fund who are committed to delivering exceptional services and improving the health and well-being of our members. As we embark on our 2030 business strategy, we recognise the critical role that our people play in achieving our goals and are seeking a passionate Corporate Marketing Specialist to bring their expertise to our vibrant and fast-paced team.
About the Role
As the Marketing Manager, Creative, you will be responsible for developing and executing comprehensive marketing campaigns and initiatives. Your role involves delivering impactful marketing campaigns through strong marketing strategy, planning and execution and continuous monitoring and optimisation and review. Through this you will drive Brand consideration for HCF, acquisition and engagement. You will manage marketing relationships with key internal stakeholders and partners, including our extensive agency network, to ensure the best possible outcomes for the company.
You will maintain regular communication with key business units, ensuring their involvement in promotional activities and feedback on campaigns. Your ability to think strategically and leverage consumer insights will inform your marketing plans and post-implementation analysis, enabling you to evaluate and refine communication programs effectively.
You will lead the development and execution of marketing strategies and plans across campaigns, utilising sound logic, rationale, and supporting data to build long-term brand equity and drive profitable sales growth. Your role involves leading the implementation and management of effective campaigns with a solid understanding of channel strategies and project management. You will maintain a strategic understanding of business growth priorities and challenges, translating them into effective campaign and communication strategies.
With expert knowledge of contemporary communications approaches and a strong digital bias, you will facilitate, interpret, and evaluate sales, financial, consumer, and brand health information to identify opportunities, address issues, and develop strategic recommendations. You will develop cross-channel ecosystem and messaging matrix strategies, ensuring execution consistency across all sales channels to meet targets.
About you
You hold tertiary qualifications in communications, advertising, marketing, or a related field and bring a strong background in marketing, campaign, and media planning, as well as creative production processes across both offline and online channels. You have strong leadership skills, a proven track record in managing projects that involve cross-functional teams and a keen attention to detail. Your ability to nuance messaging for different audiences is complemented by your adeptness at balancing multiple responsibilities simultaneously.
Results-driven, you are a champion of the brand, working cross-functionally on growth initiatives to unite experience and expertise, ensuring excellence in the development and execution of brand and communication plans. Your exceptional relationship-building and influencing skills enable you to interact effectively and build strong relationships with peers, managers, and general managers of business units.
You thrive in flexible and creative environments, respecting confidentiality and performing well under pressure and tight deadlines. A good problem solver with a passion for technology and innovation, you possess high-level written and verbal communication skills. Your experience includes budgeting, reporting, and excellent copywriting, with a proven ability to develop creative and engaging communications. Additionally, you have experience working in heavily regulated environments and familiarity with marketing automation platforms.
Culture & Benefits
Purpose-driven passion
At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
< Back to list